Dear Sean,

Only a few print buyers in the nation know what you are about to learn regarding hybrid printing.

Hybrid printing is a secret weapon! It’s a printing process meant for the production of personalized direct mail. It boosts response rates, making marketing happy, improves time to market, making you happy, and saves money, making everyone happy.

McAdams In-Line VIP is the name of our hybrid printing process. Hybrid printing involves the blending of high quality web offset, inline finishing, and Kodak’s newest inkjet imaging process, the Prosper S10 and Kodak’s stream technology. McAdams In-Line VIP empowers you to create personalized mailers using variable data and graphic halftones printed in stunning 600 x 600 dpi. The quality is superb and the entire job can be completed in one economical step! (Check out the video here)

Sean, there has never been a better time to consider personalized print, which is proven to increase the ROI in direct mail campaigns. McAdams In-Line VIP opens the door to cost-effective personalization on runs as small as 50,000 pieces and beyond. McAdams In-Line VIP offers many different inline formats, all engaging the customer with form, function and variable messaging. Before you spend too much money and time on offline toner based laser imaging for personalization, check with Sean Garland to learn more about McAdams In-Line VIP. Click here to view a white paper on the many benefits provided by hybrid offset/inkjet printing.

2D barcodes add dimension to printing.

McAdams Inline-VIP and Kodak’s Prosper S10 inkjet system, allows you to add the convenience of QR (Quick Response) codes, Microsoft Tags, or any bar code type to your next mailer. These mobile friendly barcodes are an excellent way for customers and prospects to learn more about MMi products and services. Click here to read more.

Personal Landing Pages raise response rates.

By customizing each mailer with the reader’s own Personal URL, (PURL), response rates can increase dramatically. A PURL is the web address that brought you to this web page. Here is where your company can interact with your target audience one to one. PURLs are part of a multi-channel approach that can educate and sell to those in your audience that use the web to gather information to make their buying decisions.
Click here to read more.

To learn more about McAdams In-Line VIP, 2D Bar Code or PURLs visit our resource center or call Sean Garland at MMi Solutions 912 429 4128 for more information.

Enter your activation code to get 5% off your next direct mail project by using McAdams In-Line VIP production method.

To learn more click on the box next to your interest that will help you achieve your direct mail goals.
Benefits of Hybrid Printing
Inline Finishing Production Benefits
Variable Halftone Imaging & 2D Bar Codes
Purls and Landing Pages
Mailing Services

I'm involved in:
Direct Mail Management
DM Creative
DM Production

Direct Mail Formats Currently Being Used:
Full Packages Post Cards Self mailers
Catalogs Other

Primary Goal of your Direct Mail Communications:
Acquisitions Fund Raising Traffic to Webpage
Direct Sales Other

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www.mcadamsgraphics.com